NEW AUTOMOTIVE / COP26 billboards
In collaboration with graphic designer Lizzie Frost, SlashBackslash worked on a series of billboards for New Automotive, an independent research group in the UK advocating for a faster transition to electric vehicles.
Timed to coincide with the COP26 climate summit in November 2021, these billboards were displayed at various key locations along motorways outside Glasgow and Edinburgh in full view of delegates travelling to the talks.
“We’ve called upon all countries at COP26 to commit to a ban on sales of polluting vehicles.”
— New AutoMotive
Art direction and design
Lizzie Frost
Todd Atticus
Photography
Joseph Fox
